The Fascinating Difference Between French and American Beauty

TIME

There’s just something about French women. They have a certain chic, classy, and cool vibe that American women have long been trying to emulate. The two countries have vastly different approaches to beauty, and Mathilde Thomas, co-founder of French beauty brand Caudalie, will explain the subject once and for all in her forthcoming book, The French Beauty Solution. According to Yahoo Beauty, Thomas said the key to French beauty is the belief that “beauty is something to give you pleasure. Because when you feel good, you look good.”

When she moved from France to New York City in 2010 to expand her brand, she traveled all over the country meeting customers to find the American concept of beauty was more about pain than pleasure. She said many of the women confessed to making their beauty choices based on “the erroneous notion of no pain/no gain.” Women would tell…

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