Is Google cheating on search? New study says yes

Fortune

New research claims that Google[fortune-stock symbol=”GOOG”] is gaming its search results in its own favor to the detriment of competitors.

Google has “increasingly developed and promoted its own content as an alternative to results from other web sites,” according to the report co-authored by Michael Luca, a Harvard Business School economist, Tim Wu and the Yelp Data Science team.

And yes, Yelp[fortune-stock symbol=”YELP”], which lists reviews of businesses, is a competitor that has cried foul over Google search results in the past. Perhaps more to the point, Tim Wu is a former advisor to the Federal Trade Commission, which settled a suit with Google in 2013. In January 2013, Wu defended the FTC’s decision to settle, writing that Google won search results because it was a better search engine, not because of its wealth and influence in Silicon Valley and Washington D.C. power corridors, according to Re/Code.

Wu has changed…

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