Why Apple, Snapchat and Twitter are betting on human editors, but Facebook and Google aren’t

Fortune

It’s gone from one or two examples to a bona fide trend—which, as any journalist knows, occurs whenever there is least three of something. The trend in this case is the hiring of human editors to filter through the news, music, and other forms of content that are being produced and/or hosted by a variety of platforms. So Apple is hiring editors for its News app, which it announced at its recent developer conference, as well as editor/DJs for the streaming music service the company is rolling out soon.

Meanwhile, Snapchat is also hiring journalists to report and edit content related to the upcoming U.S. election, and Twitter is looking to add editors who can filter and aggregate tweets and links related to trending topics on the network, as part of what the company calls Project Lightning. LinkedIn also recently announced it is adding human editors to its Pulse…

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