Thanks, Taylor Swift: Indy icons Merlin and Beggars join Apple Music

Fortune

The Taylor Swift effect continues to ripple across the music industry.

According to Billboard, two independent music umbrella groups—the digital rights organization Merlin and Martin Mills’ Beggars Group—have dropped their resistance to the new Apple Music streaming service set to begin next week.

Merlin and Beggars are long-tail powerhouses. Merlin represents some 20,000 independent music labels and distributors. Beggars, which dates back to the young Rolling Stones, launched the careers of Adele, Jack White, M.I.A. and Radiohead, among many others.

Beggars had been a particularly vocal opponent to Apple’s terms, complaining publicly when the company promoted its paid streaming service with music by artists who hadn’t signed on.

Taylor Swift changed all that.

“We don’t ask you for free iPhones,” she wrote in her Sunday Tumber post to Apple. “Please don’t ask us to provide you with our music for no compensation.”

That did the trick. Apple…

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