McDonald’s Has Something New for Cheeseheads

TIME

Wisconsin is known for its cheese and, these days, McDonald’s is becoming known for trying just about anything to get diners back into its restaurants.

The struggling fast food company has started selling mozzarella sticks (with marinara sauce!) to Wisconsin Big Mac eaters in an effort to diversify its offerings and test out how the product sells in 125 stores. The move is part of McDonald’s new “Lovin’ Value Menu,” Consumerist reported. Items on the menu will reportedly go for $1 each.

“We know our customers in Wisconsin love cheese, and we are thrilled to be able to offer them a delicious side that tastes so great and is such an amazing value,” a local franchisee said in an interview with FOX 6. “The portion size gives customers the opportunity to eat it as a snack or, if they are a little hungrier, use it to accompany a meal.”

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