Can 3D Robotics put a dent in China’s consumer drone dominance?


For China’s Shenzhen-based DJI Technology Co., business is better than good. The company—not even ten years old—owns roughly 70 percent of the nascent, but booming $2 billion consumer drone market, according to analysts.

It’s white, quadrotor aircraft—known by the brand name “Phantom”—are now pervasive within the public consciousness. Every time a user flies one over a crowd at a sporting event or crashes one on the White House lawn, the brand gets immeasurable free exposure. Last year, the company did $500 million in revenue, and is expected to top $1 billion this year.

In the world of consumer drones, DJI is industry leader, but Chris Anderson, CEO of Berkeley-based 3D Robotics, thinks his company can change all that. Last week, 3D Robotics (or 3DR) released its latest consumer drone offering, called Solo, in Best Buy [fortune-stock symbol=”BBY”] stores across North America (it’s also available online). Thanks to Solo, 3DR…

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